App store review is not a lottery. The same handful of issues cause most rejections, and every one of them is avoidable with a checklist.

The usual suspects are metadata that overpromises, permissions the app requests but never explains, a login wall in front of content that should be browsable, and screenshots that no longer match the build. Apple looks hardest at the first run, so we make the first run honest.

Before any submission we run a review pass in the reviewer mindset, not the developer one. We install from a fresh account, deny every permission, and see what breaks.

When a rejection does come, we read it literally, fix exactly what is cited, and resubmit the same day. Arguing with review is slower than complying with it.